The Problem:
The client, a branded eCommerce store owner, wanted to sync user data with Klaviyo to send targeted marketing and promotional emails effortlessly. Without automated integration, managing and segmenting users for personalized email campaigns was a manual and time-consuming task.
The Solution:
To address this challenge, we developed a custom plugin that synchronizes user data between Spark Pay and Klaviyo. The integration uses the Spark Pay API and Klaviyo API to ensure real-time data flow. Key features of our solution include:
- Automated Data Sync: Seamlessly transfers customer data, including order history and user interactions, to Klaviyo.
- E-commerce Event Triggers: Utilized full eCommerce triggers such as Ordered Product, Fulfilled Order, and Ordered Items to enable dynamic marketing automation.
- Segmented Email Lists: Enabled the admin to create multiple condition-based lists to categorize users based on purchasing behavior, preferences, and engagement.
- Real-Time Updates: Ensured that customer records remain up-to-date for accurate targeting and campaign personalization.
Technologies Used:
- Spark Pay API
- Klaviyo API
- Custom Plugin Development
- Automated Data Synchronization
Outcome & Benefits:
- Enhanced Marketing Efficiency: Automated data sync allowed the client to execute timely and relevant email campaigns effortlessly.
- Personalized User Engagement: Targeted email lists improved engagement, retention, and conversion rates.
- Improved Workflow Automation: Reduced manual efforts and enabled real-time marketing strategies based on user behavior.
- Scalability & Flexibility: The integration supports future expansion and additional segmentation capabilities.
