To meet the client’s needs, we developed and deployed a custom WordPress plugin that integrates seamlessly with HubSpot and Zoom. The plugin works as follows:
- Form Submission: When a user fills out and submits a form on the WordPress website, the plugin triggers API requests to HubSpot and Zoom.
- HubSpot Contact Creation: The form data is sent to HubSpot via its API, automatically creating a new contact or updating an existing one.
- Zoom Webinar Registration: Simultaneously, the plugin registers the user for the selected Zoom webinar using Zoom’s API.
- Admin Panel: A dedicated WordPress admin section was developed to manage webinars, track registrants, and monitor integration status.
The plugin provides a user-friendly interface for administrators, allowing them to link webinars effortlessly, view registrants, and ensure smooth data synchronization between the platforms.
Technologies Used:
- WordPress (PHP, JavaScript, MySQL)
- HubSpot API
- Zoom API
- REST API Integration
Outcome & Benefits:
- Automated Registration Process: Eliminated manual entry of registrant details, saving time and reducing errors.
- Improved Lead Management: Automatic contact creation in HubSpot facilitated better tracking and follow-ups.
- Seamless Webinar Experience: Users could register for webinars with a single form submission, improving engagement and reducing drop-offs.
- Enhanced Admin Control: A centralized WordPress admin panel allowed easy webinar and registrant management.
FAQ
How does HubSpot integrate with Zoom in this WordPress solution?
We used Zoom webhooks and HubSpot APIs to automatically register users for webinars when they submit a form on the WordPress site. This integration works without any third-party plugins.
Do users need to log in to Zoom or HubSpot for the registration to work?
No, users simply fill out a HubSpot form on the website. Behind the scenes, our custom code connects HubSpot with Zoom and handles the registration automatically.
Can this HubSpot–Zoom integration handle multiple or recurring webinars automatically?
Yes, the system is designed to automatically detect and handle both new and recurring Zoom webinars. Once configured, it requires no manual updates to support future webinar events.
Is this integration compatible with Elementor or page builders?
This setup is fully independent of page builders like Elementor. The form is inserted using a shortcode, so it works on any WordPress theme or layout.
What happens after someone registers through the form?
Once the HubSpot form is submitted, the contact is created in HubSpot, and the user is automatically added to the Zoom webinar. A confirmation email from Zoom is also sent instantly.
Can I track webinar registrations in HubSpot CRM?
Absolutely. All webinar signups appear as contacts in HubSpot, making it easy to segment leads, create workflows, or follow up using marketing automation.
