The primary objective was to develop a user-friendly and scalable website with the following key features:
- Basic CRM Integration
- Member Accounts with two member types and admin access, including profile updates, property uploads, and watchlists.
- Subscription Management allowing users to manage their billing history, subscription plans, and payment methods.
- Docusign Integration for automated PDF generation, digital signatures, and secure document storage.
- Property Listing & eCommerce Functionality, including property catalog, cart, checkout, and discount codes.
- Automated Email Notifications for activity tracking, property expiry, and watchlist updates.
- Additional Front-End Features, such as mobile app icon creation, Mailchimp/Campaign Monitor integration, Instagram feed display, and advanced form capabilities.
Challenges & Solutions
- Seamless Property Listing Management
- Implemented a custom property listing module within WordPress to allow users to upload, manage, and showcase properties.
- Enabled account creation, password recovery, and profile updates, including logo and document uploads.
- Efficient Subscription Handling
- Integrated a subscription management system that allows users to update payment details and track billing history effortlessly.
- Ensured secure payment processing using Stripe and PayPal gateways.
- Automated PDF Generation & Digital Signing
- Developed a dynamic PDF generation system that populates contracts with user and property data.
- Integrated Docusign for legally binding digital signatures and automated document storage linked to user accounts.
- Robust Property eCommerce Capabilities
- Created a property catalog with an intuitive UI, shopping cart, and seamless checkout experience.
- Implemented discount code functionality for promotions and offers.
- Enhanced User Engagement Through Notifications
- Set up automated email triggers based on user activities, such as property expiry and watchlist updates.
- Integrated with Mailchimp and Campaign Monitor for targeted email campaigns.
- Optimized Front-End & Mobile Experience
- Designed a responsive and mobile-friendly layout with a custom web app icon for seamless accessibility.
- Integrated an Instagram feed for real-time social media engagement.
- Built advanced forms with conditional logic for streamlined user interactions.
Results & Impact
- Increased user engagement through automated notifications and watchlist features.
- Improved conversion rates with an intuitive property listing and purchase experience.
- Enhanced operational efficiency with automated document processing and CRM integration.
- Strengthened brand presence through social media integration and email marketing automation.
By leveraging WordPress and customizing it to meet the unique requirements of a property marketplace and transaction portal, we delivered a scalable, user-friendly, and high-performance website. Our solution streamlined property management, enhanced eCommerce capabilities, and ensured legal compliance through automated document handling.
For businesses looking for a custom yet scalable web solution, our expert team ensures a seamless digital transformation tailored to your needs. Contact us today to discuss your project!
