Choosing the right
CRM integration for Australian SMEs can dramatically improve your business workflows, sales productivity, and customer engagement. In this guide, we’ll compare
HubSpot, Zoho, and Salesforce from a technical perspective to help you choose the best fit.
Integration Capabilities
| Feature | HubSpot | Zoho CRM | Salesforce |
|---|
| Native APIs | REST APIs, Webhooks | REST APIs, XML APIs | REST, SOAP, Bulk APIs |
| Middleware Support | Zapier, Make, Pabbly | Zapier, Zoho Flow | MuleSoft, Zapier |
| 3rd Party Tools | Slack, Gmail, Outlook, WooCommerce | WhatsApp, Google Suite, Facebook | Jira, Slack, SAP, Oracle |
| Webhooks | Yes | Yes | Yes |
| SDKs | JavaScript, Python, PHP | Java, .NET, Node.js | Apex, Java, .NET, JS |
Customization & Automation
| Feature | HubSpot | Zoho CRM | Salesforce |
|---|
| Workflow Automation | Drag-and-drop workflows | Blueprint (multi-step workflows) | Flow Builder, Process Builder |
| Custom Modules | Limited (based on plan) | Fully customizable | Fully customizable |
| Scripting Support | No (except Ops Hub) | Deluge scripting | Apex Code |
| Sandbox Environment | Yes (Enterprise+) | Yes (Enterprise) | Yes (All paid tiers) |
| AI Suggestions | HubSpot AI | Zia AI | Einstein AI |
💰 Pricing Overview (As of 2025)
| CRM | Free Tier | Starting Paid Plan | Advanced Plan |
|---|
| HubSpot | Yes | AUD $80/mo | AUD $1,400+/mo |
| Zoho CRM | Yes | AUD $28/user/mo | AUD $70/user/mo |
| Salesforce | No | AUD $35/user/mo | AUD $165+/user/mo |
🇦🇺 Which CRM Is Best for Your Australian SME?
Choose HubSpot if you want simplicity, sleek UI, and out-of-the-box automation.
Choose Zoho CRM for budget flexibility and deeper customization.
Choose Salesforce for powerful enterprise features and robust security compliance.
Ajeet Kumar is the founder of WebAcer Software, a full-service web development agency specializing in custom WordPress, Laravel, and React solutions. With over 18 years of hands-on experience in full-stack development and API integrations, He has led complex digital projects for clients across the U.S., U.K., Australia, and beyond. He’s passionate about solving business problems through clean code, seamless integrations, and performance-optimized web solutions.
When he's not coding or consulting clients, he enjoys exploring new tech stacks, writing technical guides, and contributing to open web standards.
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