Choosing the right
CRM integration for Australian SMEs can dramatically improve your business workflows, sales productivity, and customer engagement. In this guide, we’ll compare
HubSpot, Zoho, and Salesforce from a technical perspective to help you choose the best fit.
Integration Capabilities
| Feature |
HubSpot |
Zoho CRM |
Salesforce |
| Native APIs |
REST APIs, Webhooks |
REST APIs, XML APIs |
REST, SOAP, Bulk APIs |
| Middleware Support |
Zapier, Make, Pabbly |
Zapier, Zoho Flow |
MuleSoft, Zapier |
| 3rd Party Tools |
Slack, Gmail, Outlook, WooCommerce |
WhatsApp, Google Suite, Facebook |
Jira, Slack, SAP, Oracle |
| Webhooks |
Yes |
Yes |
Yes |
| SDKs |
JavaScript, Python, PHP |
Java, .NET, Node.js |
Apex, Java, .NET, JS |
Customization & Automation
| Feature |
HubSpot |
Zoho CRM |
Salesforce |
| Workflow Automation |
Drag-and-drop workflows |
Blueprint (multi-step workflows) |
Flow Builder, Process Builder |
| Custom Modules |
Limited (based on plan) |
Fully customizable |
Fully customizable |
| Scripting Support |
No (except Ops Hub) |
Deluge scripting |
Apex Code |
| Sandbox Environment |
Yes (Enterprise+) |
Yes (Enterprise) |
Yes (All paid tiers) |
| AI Suggestions |
HubSpot AI |
Zia AI |
Einstein AI |
💰 Pricing Overview (As of 2025)
| CRM |
Free Tier |
Starting Paid Plan |
Advanced Plan |
| HubSpot |
Yes |
AUD $80/mo |
AUD $1,400+/mo |
| Zoho CRM |
Yes |
AUD $28/user/mo |
AUD $70/user/mo |
| Salesforce |
No |
AUD $35/user/mo |
AUD $165+/user/mo |
🇦🇺 Which CRM Is Best for Your Australian SME?
Choose HubSpot if you want simplicity, sleek UI, and out-of-the-box automation.
Choose Zoho CRM for budget flexibility and deeper customization.
Choose Salesforce for powerful enterprise features and robust security compliance.
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